ABOUT

Lucy Francis operates as an on-demand Communications Lead & Strategic Advisor for premium drinks brands.

Partnering with founders, brand owners, drinks portfolios and distributors to build brands with clarity, credibility and long-term value.

Think of it less like hiring an agency, and more like having a senior communications director in your corner

• 19+ years in the drinks industry, working on both sides of the table: distribution agency, 14 years running a PR agency, and now senior comms counsel for brands and portfolios.

• Editor-level access to the trade titles that shape global category opinion.

• Ensuring unified brand vision, for clarity, consistency and impact in every market.